Our Team
At ALA Advisors, we are a team of experienced accountants who specialize in financial accounting, business management, and strategic leadership. We work closely with executive leaders to help them make informed financial decisions that drive growth and success for their businesses. Our team is committed to providing personalized service and customized solutions that meet the unique needs of each of our clients.
Kenneth Lester, CA, MPA
For the past Twenty years, Ken has been transforming physician networks across the Country. As President and Vice President of large, physician networks, Ken is accomplished in building and managing large network and health models successfully. Ken has evolved physician networks to become the top producers in all major Press Ganey categories including physician engagement, patient satisfaction and quality. By introducing complex delivery models, Ken was able to increase productivity, reduce costs, and improve patient engagement, while allowing the physicians and advanced practice providers to focus on the patient. Ken has introduced the Comprehensive Primary Care Initiative (CPCI), resulting in CMS funding for a complete population health model. Trained as a CPA, he knows the value of managing the cost of care, and understands the elements and processes required to bring networks and practices into a break even or better performance. With a newly designed predictive analytics tool, the Caduceus team, with Ken’s leadership will identify the gaps in cost of care and will provide the road map back to improved financial performance. Ken has converted two large physician networks to EPIC and knows how to prepare a network for a successful IT conversion. Ken understands the value of growing a network or practice, and has been successful in doubling and tripling the size of the networks and practices that he has managed. With a primary care market share program, along with a supporting specialist of choice program, referrals stay within the network, supporting growth, while assuring an integrated care experience. Caduceus Management and Consulting understands the journey in managing and improving networks and practices. From financial performance to optimal care delivery, our team can bring expertise and support to assure that your journey is successful. Ken resides Teaneck, New Jersey.
William R. Johnson, MBA
William (Bill) has thirty years of diversified experience in health care finance and accounting with skills in practice management, software development, data analytics, financial analysis and modeling, information technology, project management, and operations. Most recently Bill was involved with the conversion and successful implementation of the practice management and revenue cycle system. Bill worked directly with the practice managers in planning, designing and implementing the conversion. This included requirements gathering; user task analysis; system testing; conversion strategies; data warehousing and database design; report writer; and application training.
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Bill’s experience includes eighteen years working with practice managers and providers in building and maintaining practice optimization by developing departmental KPI reports using financial and data analytics modeling. Bill is instrumental in developing and implementing practice improvement initiatives which involved operations research; process improvement (direct patient care); strategic planning; financial projections; cost benefit analysis; budgeting; audits; cash flow forecasting; legal compliance; and patient satisfaction. Additionally, he was integral in analyzing and evaluating revenue cycle processes and procedures which resulted in enhanced operational efficiencies and a significant reduction in AR days collection. Bill graduated from the University of Utah in 1990 with a Master’s degree in Business Administration and in 1987 with a Bachelor of Science degree in Finance. He graduated Cum Laude and a member of the Dean’s List, and resides in Salt Lake City, Utah.
Gwendolyn Gomez
The inaugural Executive Director of the Inwood Merchant Association, Gwen Martinez is a well-respected community leader with outstanding training and experience in financial planning and accounting. With a Master of Accounting in Governmental Accounting at Rutgers University and a Bachelor of Science in Accounting, Gwen has a wealth of experience in developing and
implementing financial strategies, and impressive general management acumen.
A former Managing Director of Finance at a non-for-profit organization, Gwen has demonstrated
skills in developing and implementing effective operational and financial infrastructures designed
to achieve audit-ready performance and to drive organizational growth. Gwen is a good steward
of public funds with a track record of establishing and strengthening key controls and optimizing
other accounting practices to augment reporting functionality and improve working capital.
In the recent past, Gwen led a boutique consulting firm specializing in financial planning, analysis,
financial reporting, forecasting, and budgeting for small to mid-sized companies.
Gwen is a proud member of the Association of Latino Professionals, National Association of
Professional Women, and W.O.M.E.N in America.
E-mail: info@alaadvisors.com Phone: (123) 456-7890
E-mail: careers@alaadvisors.com Phone: (123) 456-7890